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Kind word versus carrot – what is more efficient? We answer this question in our article for “My Company”

Companies want to grow faster than the market so they continue to raise their sales targets. In order to achieve them, they use one-size-fits-all approach to motivate the sales staff and are surprised that this brings no results. When will business finally start to use in practice what science has known about motivation for a long time? Iwona Kokoszka, a business trainer, ACC ICF coach and Reiss Profile® Master, has written about the latest scientific findings in motivating employees for “My Company”.

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